M:Metrics: American Mobile Usage Stats - March 2005
| US Mobile Subscriber Consumption of Content and Applications M:Metrics Benchmark Report: March 2005 |
|||
|---|---|---|---|
| Activity | Projected Monthly Reach (000s) |
Percent US Mobile Subscribers |
Change from Previous Report |
| Sent Photo Message to Phone or Email | 12,827 | 7.3% | +4.8% |
| Downloaded Ringtone | 23,192 | 13.2% | +0.4% |
| Received Text Message Alert | 15,289 | 8.7% | -0.9% |
| Sent or Received Text Message | 64,035 | 36.4% | -2.5% |
| Downloaded Mobile Game | 5,980 | 3.4% | -4.0% |
| Used Mobile Instant Messenger | 14,736 | 8.4% | -4.5% |
| Accessed News and Information via Browser | 21,534 | 12.2% | -4.8% |
Source: M:Metrics, Inc., Copyright 2005. Survey of US mobile subscribers. Data based on three-month moving average for period ending March 31, 2005, n= 34,815
Nice! It looks like M:Metrics is going to release this data on a regular basis. This is killer to help educate the industry as a whole and spur discussion. If you read the press release you'll see that though most mobile content consumption areas dipped due to seasonality, photo messaging is still on the rise. They also said that AOL rules mobile IM with 73.8% of users, but Yahoo is the preferred mobile email choice with 49.6%. Great to know.
Awesome. I can't wait until M:Metrics goes international!
-Russ