Russell Beattie

Speaking of free SMS services... I just read about Swaggle.mobi from this post at the O'Reilly Radar.

So weird... How the hell had I not heard about this service before? They've been around for eight months and though I subscribe to every freakin' mobile blog there is and numerous tech blogs, I had no idea it existed. Yet somehow local firefighters are using the service? Crazy...

I just checked it out - seems to be a basic group messaging system like 3Jam or the system in Virgin Mobile UK I discovered a few years ago. There's probably another dozen services just like this out there that I and many others have never heard of. Makes you realize how hard it is to get your name out there... The days of putting up a blog and getting instantly noticed are definitely over.

-Russ