Russell Beattie

Mobile Review takes a great look at Samsung's Women's Phone, the T500. It's, um, wild. I thought the rhinestones around the clock was nice and the reflective screen for makeup could be useful, but I have to say that my mouth gaped a bit when I saw the fat counter and pregnancy cycle default apps included on the phone.

That shows you how much I just don't get it.

I've been trying to get it. I'm a new Tom Peters disciple and I go to his site every once in a while and download his latest Powerpoint presentations to get an idea of what he's thinking - he seems to really have a clue about leadership, management and marketing. One of his big points is the importance of the role of women both as leaders and as consumers.

Here's some quotes from some of the slides from his latest presentation given last week:

�Women speak and hear a language of connection and intimacy, and men speak and hear a language of status and independence. Men communicate to obtain information, establish their status, and show independence. Women communicate to create relationships, encourage interaction, and exchange feelings.� - Judy Rosener, America�s Competitive Secret

�TAKE THIS QUICK QUIZ: Who manages more things at once? Who puts more effort into their appearance? Who usually takes care of the details? Who finds it easier to meet new people? Who asks more questions in a conversation? Who is a better listener? Who has more interest in communication skills? Who is more inclined to get involved? Who encourages harmony and agreement? Who has better intuition? Who works with a longer �to do� list? Who enjoys a recap to the day�s events? Who is better at keeping in touch with others?� - Source: Selling Is a Woman�s Game: 15 Powerful Reasons Why Women Can Outsell Men, Nicki Joy & Susan Kane-Benson

Home Furnishings � 94%
Vacations � 92% (Adventure Travel � 70%/ $55B travel equipment)
Houses � 91%
D.I.Y. (�home projects�) � 80%
Consumer Electronics � 51%
Cars � 60% (90%)
All consumer purchases � 83%
Bank Account � 89%
Health Care � 80%

91% women: ADVERTISERS DON�T UNDERSTAND US. (58% �ANNOYED.�) - Source: Greenfield Online for Arnold�s Women�s Insight Team (Martha Barletta, Marketing to Women)

�Women don�t buy brands. They join them.� - EVEolution

�War has broken out over your home-improvement dollar, and Lowe�s has superpower Home Depot on the defensive. It�s not-so-secret ploy: Lure women.� �Forbes.com

1. Men and women are different.
2. Very different.
3. VERY, VERY DIFFERENT.
4. Women & Men have a-b-s-o-l-u-t-e-l-y nothing in common.
4. Women buy lotsa stuff.
5. WOMEN BUY A-L-L THE STUFF.
6. Women�s Market = Opportunity No. 1.
7. Men are (STILL) in charge.
8. MEN ARE � TOTALLY, HOPELESSLY CLUELESS ABOUT WOMEN.
9. Women�s Market = Opportunity No. 1.
10. NO SHIT.

SO. This of course begs the question: What opportunities in mobile space are being missed because we're all a bunch of grown up geeky boys playing with our techy mobile toys? Women are a huge target market that's being overlooked in the mobile space (since Samsungs phone is so 'radical'), what can we do to take advantage of that? I'm not a woman. I can't think like a woman... so the only real way to know is to ask I guess, right?

I think I'm going to loan my 7650 to my wife for a few days and get her feedback. Maybe all of you should do the same. And if you're a woman reading this (wow) leave a comment. Enlighten us!

-Russ